Rushly is an intelligent deployment engine for finished video.


What Rushly is

What is Rushly?

Rushly is a deployment and distribution engine for finished video. You provide one approved master video, and Rushly generates platform-ready Publish Packs, including office or location variants when needed. It’s designed to be calm, repeatable, and verifiable so teams can deploy consistently at scale.

What does Rushly do?

Rushly takes one master video and exports a structured set of versions formatted for the social platforms you choose. For multi-office brands, it can apply office-specific details and produce a separate Publish Pack per location. The goal is to eliminate manual exporting and reduce deployment errors.

Is Rushly a video editing tool?

No. Rushly is not an editor replacement. It starts after creative is approved and focuses on deployment. It packages and formats outputs for each platform and location based on consistent rules. If you need creative changes, you do that upstream, then Rushly handles distribution-ready exports.

Is Rushly an AI video generator?

No. Rushly does not generate videos from prompts. It works with your finished master video. It uses intelligent automation to format, package, and verify outputs across platforms and locations. The emphasis is operational reliability, consistent deliverables, and proof of what shipped.

How is Rushly different from an agency or an editor?

Agencies and editors create or change creative. Rushly deploys what is already approved. It applies consistent output rules, generates platform-ready versions, and produces structured Publish Packs with verification artifacts. It is infrastructure for scaling distribution, not a creative service.


Who it’s for

Who is Rushly for?

Rushly is for teams that already have approved video and need it deployed across platforms, locations, or both. It fits multi-location brands, marketing teams managing many channels, and organizations that need predictable exports without rebuilding creative. It’s built for repeatable delivery at scale.

What types of businesses use Rushly?

Rushly is designed for multi-location organizations such as law firms, franchises, healthcare groups, dealer groups, real estate teams, and professional services brands. If you have one message and many offices, Rushly helps deploy consistently without manual exporting for every market and platform.

Is Rushly good for law firms with multiple offices?

Yes. Multi-office law firms often have approved content that needs consistent deployment with local office details. Rushly can generate office-specific Publish Packs, formatted per platform, from a single master video. It reduces manual export work and helps maintain consistency across markets.

Can franchises use Rushly?

Yes. Franchises often need the same campaign deployed across many locations with local details. Rushly can produce a per-location Publish Pack from one master video, keeping brand consistency while allowing office-specific overlays or end cards where required. Each location receives ready-to-post outputs.

When should I not use Rushly?

If you need creative development, editing decisions, posting management, or performance reporting, Rushly is not the right tool for that phase. Rushly is best when you already have an approved master and want fast, consistent, verifiable deployment across platforms and locations.


Multi-office deployments

I run multiple offices. Can I use Rushly?

Yes. Rushly is built for multi-office and multi-location deployment. From one approved master video, Rushly can generate a separate Publish Pack for each office and apply office-specific details like end cards, overlays, or contact information. It’s designed to scale distribution without manual rebuilding.

Can Rushly deploy one video across many offices?

Yes. Rushly can quickly and reliably deploy a single master video across multiple offices. Each office receives its own Publish Pack, formatted for the platforms you choose. This replaces the manual process of exporting dozens of slightly different versions and reduces the risk of mix-ups.

Does Rushly create different videos for each office?

It can. Rushly starts from one master and can apply unique office details per location, such as end cards or overlays. The result is a set of office-specific exports packaged into Publish Packs. The core creative stays the same unless your supplied overlays change it.

How does Rushly handle office-specific information like addresses and phone numbers?

Rushly supports per-office details through standardized overlays or end cards tied to each location. You provide the office list and associated assets, and Rushly generates outputs per office accordingly. This helps ensure the right office information ships with the right videos, consistently.

Can each office receive its own set of videos?

Yes. Rushly generates a Publish Pack per office when running multi-location deployments. Each pack includes the platform-ready outputs you selected, organized and ready to post. This makes distribution predictable for headquarters and simple for local teams, without custom exporting per market.


How it works

How does Rushly work, step by step?

Provide a finished master video, add any overlays or end cards, choose the platforms you want, and include your office list if needed. Rushly’s Smelt Engine formats and exports platform-ready versions and packages them into Publish Packs. Each run produces receipts so you can verify what shipped.

What is the Smelt Engine?

Smelt is the engine that powers Rushly. It applies deployment rules, generates platform-ready exports, and produces structured Publish Packs. For multi-office deployments, Smelt can apply office-specific details and produce verifiable receipts. It’s built for repeatable runs and enterprise-class reliability.

What is a Publish Pack?

A Publish Pack is the structured delivery bundle Rushly generates for a run. It includes the platform-formatted videos you selected, organized for easy posting. In multi-office deployments, each location receives its own Publish Pack. Publish Packs are paired with receipts for verification and auditability.

Do I need to upload multiple versions of my video?

No. Rushly is designed to start from a single finished master video. You can optionally provide overlays or end cards, especially for multi-office deployments. Rushly then generates the necessary platform-formatted versions and packages them into Publish Packs, reducing manual export work.

What file types and formats does Rushly accept?

Rushly accepts finished master videos up to 4K, including ProRes, H.264, and HEVC. It is built for broadcast-origin masters and standard frame rates such as 23.98, 24, 29.97, and 30. Inputs are treated as immutable masters to support consistent, auditable runs.

Does Rushly change or edit my original video?

Rushly does not modify your original master file. It treats your master as an immutable input and produces derived exports for deployment. If you provide overlays or end cards, those are applied to the outputs as part of packaging. The master remains unchanged and is used as the source of truth.


Platforms and outputs

What platforms does Rushly support?

Rushly is built to generate platform-ready exports for major social platforms including YouTube, Facebook, Instagram, TikTok, LinkedIn, and X. Output options depend on what you select for a run. The goal is to deliver the correct formats and orientations without manual exporting per platform.

Does Rushly format videos for YouTube, Instagram, TikTok, and Facebook?

Yes. Rushly generates platform-formatted outputs based on the outlets you choose. It can produce the required orientations and lengths for common social placements and package them into a Publish Pack. This makes it easier to cover multiple channels with consistent exports from one master video.

Does Rushly create vertical and horizontal videos automatically?

Yes. Rushly can generate vertical and horizontal outputs from your master video based on your selected platforms. It’s designed to take one approved master and produce multiple deliverables that match common platform requirements, then package everything into structured Publish Packs for posting.

Can I choose which platforms each office receives?

Yes. For multi-office deployments, Rushly can generate different Publish Packs per office based on your selected platforms. Some organizations deploy the same platform set to every office, while others vary by location. Rushly supports both approaches by packaging outputs per office.

What video lengths does Rushly generate?

Rushly supports generating multiple versions of your content in lengths that match common platform needs. Exact length options depend on your run configuration and the platforms selected. The intent is simple: start with one approved master and export a practical set of variants ready for posting.


Receipts and verification

How do I know which videos were delivered to each office?

Rushly generates structured outputs per run, organized into Publish Packs, and includes receipts that document what was produced. In multi-office runs, each office pack is distinct and verifiable. This makes it straightforward to confirm office coverage and validate that the correct variants shipped.

What are RushlyReceipts?

RushlyReceipts are verification artifacts produced with every run. They document what shipped, what was unique per office, and what outputs were generated. Receipts can include manifests and checks to support auditable delivery. This is designed to reduce uncertainty and increase trust in multi-office deployment.

Can Rushly runs be audited or verified?

Yes. Rushly is designed to be verifiable. Each run produces receipts that help you confirm deliverables and trace outputs back to the run inputs. This is especially useful in multi-location scenarios where organizations need confidence that every office received the correct versions.

Has Rushly been proven at enterprise scale?

Rushly is designed to be enterprise-class and the engine has been proven at enterprise scale in multi-office deployments. Its focus is calm reliability, repeatable runs, structured packaging, and verification artifacts. If you need predictable delivery across many locations, Rushly is built for that use case.


What Rushly is not

Does Rushly post videos to social media for me?

No. Rushly generates ready-to-post files and organized Publish Packs, but it does not log into your social accounts or publish on your behalf. Posting can be a future roadmap capability, but the current focus is reliable deployment outputs you can upload through your normal publishing process.

Does Rushly replace my editor or agency?

No. Rushly is not a creative replacement. Editors and agencies create and refine creative. Rushly deploys approved creative at scale. If your team already has the finished master, Rushly handles the repetitive work of formatting, packaging, and verifying deliverables across platforms and locations.

Does Rushly create new creative concepts or scripts?

No. Rushly starts with your approved master video. It does not invent creative concepts or write campaign strategy. Its job is operational: generate platform-formatted variants, apply office-specific details when required, and package everything into Publish Packs with receipts so deployment stays consistent.

Does Rushly manage analytics or performance reporting?

No. Rushly focuses on deployment outputs, not performance reporting. You can use your existing analytics tools to track results after posting. Rushly’s value is saving time, reducing errors, and ensuring consistent, verifiable delivery of platform-ready video across many offices and channels.


Getting started

How do I get started with Rushly?

The simplest way to start is with one approved master video and a clear list of desired platforms. If you operate multiple offices, include your office list and any end cards or overlays. Rushly can then generate Publish Packs and receipts so you can evaluate speed, consistency, and coverage.

Can I test Rushly with one video?

Yes. Rushly is designed to prove value quickly using a single approved master video. A test run can generate platform-ready outputs and, if needed, office-specific Publish Packs. This is a practical way to validate throughput, packaging, and verification before expanding deployments across all locations.

Is there a demo or pilot available?

Yes. Rushly supports demo and pilot-style deployments so teams can evaluate multi-office delivery and platform coverage. A typical pilot uses one approved master video and a limited set of offices to prove the workflow, receipts, and reliability. From there, teams expand to full office coverage.


Pricing and pilots

How does Rushly pricing work for multi-office deployments?

Pricing is typically aligned to deployment scope, meaning one approved master video deployed across multiple offices and selected platforms. This approach matches the real operational effort Rushly replaces: exporting, packaging, and validating many variants. Exact pricing depends on office count, platforms, and delivery requirements.

Do I need a long-term contract?

Not necessarily. Many teams start with a pilot or a one-time deployment to validate results. Ongoing retainers can make sense when you regularly deploy new approved master videos across offices. The right structure depends on how often you publish, how many locations you manage, and how standardized your workflow is.